Saying more by writing less conveys a deeper impression and so it goes in web design. Images are only able to convey this deeper impression when they are carefully chosen. No two websites are the same and a key distinction would be the impression it makes on someone merely passing through as they browse the internet. What does it mean to have the right image?
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Critical to any joke is the punchline if the delay is too long or the buildup seems endless the joke is lost. The punchline has to be delivered at the right time for it to serve its purpose. Images do the same to a website they are the punchline, so how do you deliver your punchline on time? The key is optimization ensuring that the image loads as quickly with the text, like a fine-tuned joke. A five-second load-time, seems like an eternity in a world of high-speed internet, hence the need to avoid being ear-marked as the website to not visit.
Relay emotions –
A good picture shows a lot more than text will. Think for a moment of your favorite website, what does the picture convey to you, that is the power of the right picture. A well thought out picture that is unique and unforgettable adds flare to a website but most importantly it makes a website more visible. In the vast landscape that is the internet being visible is not only essential but the key to sharing your idea with the internet.
Being visible –
As we have mentioned the internet is a big place so being visible is key. Images are powerful in that they help your website, your idea to be seen. The need for quality cannot be understated, avoiding the generic image makes that possible. A great idea can be lost due to poor execution but what makes an idea great is if it can be shared with those in search of that idea. A compass is useless to those knowing where they are going but to those lost it is everything. With the right set of unique and profound images, your website can be found and make an impression.
It can seem overwhelming to come up with a unique idea and then having to think about how best to sell your idea. But with the right team, it is very possible. Allow images to free your website and not chain it down. Standing out as different is possible. That is where we come in, at GonC we help to tell your story as you intended one image at a time.
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